Editorial · Public standards

Our editorial standards

How we decide what to publish. How we verify what we report. How we handle conflicts of interest. The full document, in plain English.

Last reviewed 9 May 2026 Author Aaron Lim, Founder & Editor-in-Chief First published March 2018 Updated 5 times

Our principles

  1. Players first, always. When player interests and operator interests conflict, we report what helps players — even if it costs us a relationship or a commission.
  2. Test before publish. We do not publish a casino review based on operator-supplied information alone. Every TrustRank score requires real money tested by our editors.
  3. Transparency over polish. We’d rather publish a flawed-but-honest review than a polished-but-misleading one. We disclose what we don’t know.
  4. Independence enforced by structure. Editorial decisions are not subject to commercial review. Our affiliate team has no input on what reviews say.
  5. Accountability for mistakes. When we get something wrong, we correct it visibly, date the correction, and explain what went wrong.

Source verification

We use three categories of sources:

  1. Primary (verifiable): Real-money tests by named editors, official license registries (PAGCOR, Curaçao eGaming, MGA, UKGC), bank/wallet transaction records, KYC documentation we’ve completed ourselves.
  2. Secondary (corroborated): Player reports through the Trust Center where we’ve verified at least one piece of supporting evidence (transaction screenshot, email, deposit record).
  3. Tertiary (cited but flagged): Industry reports, regulatory filings, news coverage. Always cited with link to original; never used as sole basis for a TrustRank score change.

We do not publish based on anonymous social media claims, screenshots without context, or operator press releases without independent verification.

Conflict of interest disclosure

Every page where commercial relationships exist carries an affiliate disclosure. Specifically:

See full affiliate disclosure.

Fact-checking process

Every published article goes through a 4-step check before publication:

  1. Author check: Author verifies all numbers, dates, and claims against original sources
  2. Editor check: A second editor reviews against source materials independently
  3. Numbers check: Anything mathematical (RTPs, wagering calculations, payout times) is recalculated by a third party
  4. Final read: Editor-in-chief reads top-to-bottom for accuracy and tone before publication

For our full process, see Fact-Checking Process.

Anonymous sources

We use anonymous sources only when:

We do not use anonymous sources for routine claims that could be sourced openly.

Corrections

When we get something wrong, we correct it. See our public Corrections Policy for full process and the running log of corrections we’ve made.

AI use disclosure

AskProGambler uses large language models for some editorial work: research summarisation, draft outlines, copyediting suggestions. Every published word is reviewed and approved by a human editor. We never publish AI-generated content uncritically. We do not allow AI to make TrustRank scoring decisions or write final reviews of casinos we have not personally tested.

Reader complaints

If you believe we’ve violated these standards, write to standards@askprogambler.com. The editor-in-chief reads every complaint personally. We respond within 7 days and publish a correction if warranted.

This document is published in English and Bahasa Malaysia. Originally published March 2018. Most recently updated 9 May 2026.